For the second year running, Goldberg Lager Beer, brewed by Nigerian Breweries, has been adopted, as the ‘Official Beer’ of the Osun Osogbo Festival. The disclosure was made during the Osun Osogbo Festival programme unveiling and corporate forum, held recently in Lagos to officially announce the series of activities to mark this year’s festival in August.
Speaking at the event, Oba Jimoh Oyetunji, Olanipekun II, the Ataoja of Osogbo, commended Goldberg for its steadfast commitment and support to the festival and the Yoruba culture.
“It goes without saying the Osun Osogbo Festival is regarded, as a very important festival, not only in Yoruba land and Nigeria but also in the world. The event is a huge tourist attraction that lures the global community to Osogbo in Osun State. Goldberg’s identification with the celebrations shows the brand’s commitment to the customs and values of the Yoruba people and we are happy about it,” he said.
The paramount ruler enthused that the brand’s participation in the event would make the celebrations more memorable than previous editions. “As organisers, we always try our best to make sure that everyone who participates in the festivities takes away a unique experience. With Goldberg’s involvement in this year’s edition, we are sure that it will be even bigger and better than what we had in the past.”
Speaking in the same vein, the Governor of Osun State, who was represented by Oladipo Soyode, the Special Adviser on Home Affairs, Tourism and Culture, also praised Goldberg for the sponsorship initiative.
He noted that Nigerian Breweries’ efforts will not only bring more glamour and excitement to the festivities, but would also contribute to the local economy of Osun State. “We are always grateful when corporate organizations contribute their quota to an important cause like this. Goldberg’s involvement, no doubt, will bring more glamour to the event and contribute to the local economy of the people of Osun State, which will consequently increase their disposable income,” he said.
On his part, Mr. Mfon Bassey, the Brand Manager, Goldberg, Nigerian Breweries Plc, said the brand was very happy to be associated with this age-old Nigerian festival that is very dear to the people of Osogbo and the western region in general. According to him, Nigerian Breweries has partnered with this festival over the years and for the second year running, the Goldberg brand is proud to be part of the festival as the “Official Beer Sponsor”.
He said the brand has continued to keep its consumers actively engaged all year round through exciting engagement platforms as well as promotion of the traditions of the people adding that the annual festival is one cultural celebration that everyone looks forward to with great anticipation.
Giving details of Goldberg’s participation at this year’s festival, he revealed that the brand will be showcasing the 21 day Beer Fiesta where the people of Osogbo and visitors would be exposed to an unforgettable beer experience with lots of music, comedy and rewards. In addition the brand will also be sponsoring key programmes of the event to add value to the overall content.