Head-up displays aren’t very prevalent because they’re usually available only on pricey cars. But the HUD in the 2014 Mazda Mazda3 is the exception -- in more ways than one.
The HUD in the Mazda3 Grand Touring model I recently tested is called an Active Driving Display and it comes standard on this trim level, which as tested has a sticker price of $29,360. Without my car's extra-cost options, such as the $1,600 GT Technology package that includes a regenerative engine braking
system and active grille shutters, the price is a more palpable $26,495.
It’s the lowest-priced vehicle I’ve tested with a HUD, and the only one that uses a thin, clear panel that pops up out of the dash to project information instead of using the car’s windshield. Among the displays are speed, navigation directions and warnings from several driver assist systems. While this solution allows Mazda to lower the cost of offering a HUD, it also comes with disadvantages in addition to advantages.
First, I have to wonder about the durability of the Active Driving Display -- or more, specifically, the plastic panel part -- and whether it would become damaged while someone is, say, vigorously cleaning the inside of the windshield. And since the display folds up when the car is turned on and folds down when it’s turned off, it may be more prone to malfunction as opposed to a HUD that uses the windshield as a screen.
Also, while the display itself can be switched off, the folding action of the screen cannot. Turning the display off can be accomplished through the center console controller. And as with the HUD in the BMW 328i I recently tested, you also have to go several menus deep into the center console controller just to change the height of the display. Some automakers, like Buick, add a simple switch on the dashboard for this function.
On the upside, I found that the Mazda3’s Active Driving Display worked really well and was helpful when driving. For example, it shows detailed information, such as the distance to the next turn when you're using the navigation system. (See video below.)
And despite its disadvantages, if you want a HUD in your car, the Mazda3’s Active Driving Display can’t be beat on cost.
WATCH VIDEO